“Real or Robotic?”: Kyra, who claims to be India’s first meta-influencer, leaves internet baffled

Virtual avatars are trending a lot on the internet these days. Having an uncanny resemblance to human beings, they make it harder for people to differentiate.
India has also now joined the game and has its own virtually influencer called Kyra. According to her creator, Kyra is 21-year-old. She has become highly popular on Instagram with nearly 100,000 followers.

Kyra has been created by TopSocial India, which is an influencer marketing platform. She was launched back in January and has been created by Himanshu Goel, the business head of TopSocial India. Kyra’s bio on Instagram describes her as a “dream chaser, model and traveller”.

Her social media feed shows her doing yoga, lounging at beaches and posing in front of heritage sites. She has also done a fashion shoot. According to Mr Goel’s LinkedIn post, Kyra has also participated in a metaverse fashion week that brought together big global names like Estee Lauder, Tommy Hilfiger and Dolce & Gabbana.

Her Instagram posts have seen a great engagement.

One user said, “I can’t understand that you are real or robotic.” Another wrote, “One Minute silence for those who thought she is real and fell in love.” A third user asked, “who are you,,,,, sooo perfect details.” “Ye mujhe normal ladki ki tarah q nhi lgri..she looking like robot..kch to kami lgri but kya? Still confused,” said fourth.

Kyra is inspired by the world’s first virtual influencers such as Lil Miquela or Rozy from South Korea. “When we launched Kyra, (India’s first Virtual Influencer) fashion was one of the first categories we focused on. We can’t wait to see how Indian fashion brands will participate in the Metaverse space,” wrote Mr Goel in his LinkedIn post sharing images of the virtual influencer. He also invited everyone to follow Kyra’s journey for “many more adventures and secrets” that are yet to be revealed.